30 November 2004
A New Look For Kettlebell.com
By Thomas Grow
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Kettlebell.com, The ULTIMATE Online Strength Resource, Has Its Own Transformation
Welcome to the Kettlebell.com, the Ultimate Online Strength Resource. We are proud to unveil a whole new look to our website, one that better reflects the attitudes and philosopy of people who take working out seriously. Our look is functional, rough, raw… not all slick, not just a bunch of shiny chrome buttons and flashy eye candy.
You see, one who pursues functional strength pursues more than just a nice physique. Sure, being able to flex 20″ arms or to bench 600 is nice… but there are more to our workout goals than that. We want to be strong… genuinely strong to the core. Yes, chisled abs are definitely a plus. But our philosophy is that it is just important to BE as strong as we LOOK.
At Kettlebell.com, we choose to not decide which approach is best. While we all want to be healthy and fit, our idea of what “healthy and fit” means will differ from person to person. Our goal is to simply provide you with as much information as possible.
Even though we share one common goal, we realize that there are more than just one way to arrive at such a milestone. As there are countless approaches to improving one’s diet, there are many different workouts and many different pieces of equipment that can be used as well. Furthermore, this common goal of functional strength is a very general one. This primary goal mutates into individual goals of each and every person. While one may be in a special forces group of the military and need the ability to outfight the enemy, others may be more concerned with winning an Olympic competition, or simply to lose weight and “get into shape”. This is where the tangents begin.
At Kettlebell.com, we choose to not decide which approach is best. While we all want to be healthy and fit, our idea of what “healthy and fit” means will differ from person to person. Our goal is to simply provide you with as much information as possible. Only when armed with knowledge can one ascertain the perfect workout and exercise approach to them. Obviously, working out with the Russian kettlebell will be a large focus here… but it is not the only focus. While it certainly has a very respected place in our approach to fitness, it is certainly not the only solution we will consider. In addition to kettlebells, we will examine the art of powerlifting, the effectiveness of bodyweight exercises, the use of weight vests, and so on. We will also explore various philosophies on diet, the psychological aspects of working out, and the importance of sleep. Basically, our goal is to discuss anything and everything regarding getting “healthy and fit”. But we will leave it up to you, the reader, to decide which route you would prefer to take.
We hope that you will enjoy and take part in this interchange of knowledge. Whether you are an prized martial artist, a weekend warrior, a law enforcement officer, or a certified couch potato with an open mind, you are sure to find some valuable nuggets of information of interest to you. Once again, welcome to Kettlebell.com, the Ultimate Online Strength Resource.
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